What is a Datatrac Great
Rate Award?
Datatrac Great Rate Awards are a revolutionary new marketing solution for financial institutions.
Datatrac Great Rate Awards certify that the interest rate on
a financial institution's deposit
or lending product has outperformed their local market average during a quarterly or annual period.
Who is Datatrac?
Datatrac is America’s largest interest rate database with retail deposit and/or lending rates for over 90,000 financial institutions locations nationwide.
Datatrac is the trusted provider of competitive interest rate data to the American Bankers Association (ABA), Credit Union National Association (CUNA), National Association of Federal Credit Unions (NAFCU) and the National Credit Union Administration (NCUA).
How are Datatrac Great Rate Awards Calculated?
Each quarter, deposit and lending interest rates in 175
regional US markets are analyzed to identify institutions who consistently outperform their local market averages. Great
Rate Award certifications are awarded for specific deposit and/or lending products achieving this level of competitiveness.
How can I use a Datatrac Great Rate Award?
- Newspaper, radio & television
- Teller ribbons, trophies & plaques
- Banners, posters, billboards, etc.
Which Products Qualify for a Great Rate Award?
- Retail Certificates of Deposit
- Jumbo Certificates of Deposit
How do I know which of our products have won a Datatrac Great Rate Award?
